STAKEHOLDER MARKETING HANDBOOK PUBLISHED
‘Stakeholder’, the new handbook by KeynotePR Director Terry Nicklin, has been listed on Amazon. The handbook, part of a set published by Kogan Page for Cambridge Marketing Colleges (CMC), is intended for marketing practitioners and students, especially those involved with marketing and corporate communications.
Nicklin is also credited as Editor on another Kogan Page / CMC handbook on Digital Marketing.
Accessible and to the point, the Handbooks focus on the central topics to provide a quick reference, a ready resource on insights and concepts, uncluttered by unnecessary detail or wordy diversions. …an essential reference library to help you grow your business.
Kogan Page: http://www.koganpage.com/editions/cambridge-marketing-handbook-stakeholder/9780749470791
Kogan Page author page: http://www.koganpage.com/authors/terry-nicklin